All Posts

The definition of creativity has narrowed down to executional expertise. Purposeless art that just feeds your endorphin hungry body has taken over. Art has mered down to just an element of surprise, a gimmick

Memes are a reflection of society. They are a constant, evolving form of social commentary, and they will continue to thrive as long as humans have a need to share their experiences, their frustrations, and their humour. Memes have existed since the jesters in the king’s court, if not before that. And memes have a larger impact on a brand & society than we think.

The main difference between an artist and a tool executioner is that the artist brings thought. Without a thought, you’re easily...

‘Karma’ is often looked upon as a formula or a phenomenon of revenge - ‘tit for tat’. But the truth can’t be further away.

Signs your brand is truly loved: People forgive your mistakes, give unsolicited feedback, defend you passionately. That's a community!

Belief & Knowledge are very different from each other. Brands who understand this try to cultivate belief instead of imparting knowledge.