Memes are a reflection of society. They are a constant, evolving form of social commentary, and they will continue to thrive as long as humans have a need to share their experiences, their frustrations, and their humour. Memes have existed since the jesters in the king’s court, if not before that. And memes have a larger impact on a brand & society than we think.

The main difference between an artist and a tool executioner is that the artist brings thought. Without a thought, you’re easily...

‘Karma’ is often looked upon as a formula or a phenomenon of revenge - ‘tit for tat’. But the truth can’t be further away.

Belief & Knowledge are very different from each other. Brands who understand this try to cultivate belief instead of imparting knowledge.