Hear it from the client

We're absolutely in love with how our packaging turned out! Having the references of Kathiyawadi culture in our branding was really important to us.

The strategic part has now become the foundation for every decision we make. it's given us a solid value structure that’s invaluable.

Arjun Dave.

Brand Seal

We wanted a logo for Tikumaa's that felt humble and rooted in tradition, yet was dynamic enough for the digital world.

We created few adaptable versions of the logo. This approach gives us the practical flexibility to choose the right one for any context.

Tikumaa's

Strategy
Identity Design
Packaging

Tikumaa's is a Kathiyawadi food brand offering high-quality condiments and snacks. It originated when Tiku Ben, a homemaker, mother, and wife, started making pickles for friends and family by combining her mother's and mother-in-law's traditional Kathiyawadi recipes.

Now, Tikumaa's is aiming to sell their products online, both in India and internationally.

Our goal with this project was to create a brand identity that is rooted in Tikumaa's values and Kathiyawadi heritage while also appealing to both its local and international audience.